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@subsection Goals
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This section exists to store digital typographies used by the CentOS
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project.
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@subsection Description
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@subsection Usage
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The CentOS corporate identity is attached to DejaVu LGC font-family.
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Whatever artwork you design for CentOS project, that requires
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typography usage, must be done using DejaVu LGC font-family.
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@table @strong
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@item RULE-1:
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For screen desings (e.g., anything that final destination will never
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be printed on paper or any medium outside computre screens) use DejaVu
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LGC Sans font-family.
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@item RULE-2:
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For non-screen designs (e.g., anything that final desition will be
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printed paper or any medium outside computer screens) use DejaVu LGC
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Serif font-family.
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@end table
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The only execption for the two rules above is the typography used
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inside CentOS logo. The CentOS logo is the main visual representation
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of the CentOS project so the typography used in must ever be the same
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no matter where it be shown. It also have be clear enough to dismiss
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any confussion between similar typefaces (e.g., the number one (1)
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sometimes is confuesed with the letter @samp{el} (l) or letter
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@samp{ai} (i)).
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As CentOS logo typography convenction, the word @samp{CentOS} uses
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@samp{Denmark} typography as base, both for the word @samp{CentOS} and
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the phrase @samp{Community Enterprise Operating System}. The size of
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CentOS logo's phrase is half the size in poits the word @samp{CentOS}
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has and it below @samp{CentOS} word and aligned with it on the left.
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The distance between @samp{CentOS} word and phrase @samp{Community
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Enterprise Operating System} is have the size in points the phrase
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has.
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When the CentOS release brand is built, typography used for the
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release number is DejaVu LGC Serif Regular (not in bold, not in
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italic, not in anything else). The release number size is thirty
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points larger than default @samp{CentOS} word. The separation between
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relase number and @samp{CentOS} word is twice the size in points of
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separation between @samp{CentOS} word and phrase @samp{Community
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Enterprise Operating System}.
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Another component inside CentOS logo is the trademark symbol (TM).
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This symbol specifies that the CentOS logo must be consider a product
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brand, even it is not a registered one. The trademark symbol uses
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DejaVu LGC Sans Regular typography. The trademark symbol is aligned
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right-top on the outter side of @samp{CentOS} word. The trademark
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symbol must not exceed haf the distance, in points, between
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@samp{CentOS} word and the release number on its right.
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It would be very convenient for the CentOS Project and its community
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to to make a registered trademark (®) of CentOS logo. Make a register
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trademark of CentOS Logo prevents legal complications in the market
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place of brands. It grants the consistency, through time, of CentOS
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project corporate visual identity.
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@quotation
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@strong{Note} The information about trademarks and corporate identity
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is my personal interpretation of
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@url{http://en.wikipedia.org/Corporate_identity} and
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@url{http://en.wikipedia.org/Trademark} description. If you have
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practical experience in these affairs, please serve yourself to
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improve this section with your reasons.
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@end quotation
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@subsection See also
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@menu
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@end menu
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